Morton Learning

Next Monday 21st February ,  Oscar Persichitti will be running our first Conflict Resolution Workshop for the year.  This workshop is one of our most popular and Oscar offers some excellent insight into this interesting topic that absolutely everyone can benefit from.  As always, all our 1 day workshops earn 7 CPD points for real estate attendees.
To book or find out more about his workshop click here.  

With a carefully planned internet marketing strategy, you can attract more new visitors to your website and generate more targeted leads.  Your online business strategy could be the key to the long term growth and sustainability of your business.  Building an online business profile takes time and the sooner you start implementing the right online strategies for your business the more likely you are of improving your business's online positioning over time.  

Morton Learning have engaged the services of SEO and Internet Marketing experts Katharina Kotte and Charles Ryder from White Chalk Road to present a series of informative workshops for all individuals and businesses seeking an overview of internet marketing strategies and a deeper understanding of search engine optimisation.  These workshops will get you up to speed on everything you need to consider before embarking on your own internet marketing strategy for your business.  Don't miss this opportunity to learn from the experts who help busineses like yours improve their online visibility everyday.  These workshops will save you time and money and most importantly give you the knowledge to make the right decisions when implementing an online marketing strategy for YOUR business.

To book or find out more about these half day workshops which are being held in Bentley, WA in March, follow these links:
Internet Marketing  - Gaining Success Online - 1/2 Day Workshop
Search Engine Optimisation - Increasing your online positioning and sales - 1/2 Day Workshop

Alternatively contact Morton Learning for more details on 1300 855 417.

A fascinating article in this weeks BRW written by Jessica Gardner highlights just how much email dominates our working day.
In her discussion with researcher Alistair Gordon from Inbox Alliance, Jessica highlighted that Alistair's research showed that 'Most people are not in control of their electronic communicaiton and they react to it in a slave-like fashion.'  Alistair believes the corporate communication culture is to blame.
The research carried out by Alistair indicated that most people - 80% in fact check their inbox continuously throughout the day - this is what he believes is disastrous - as soon as they hear the email alert noise they stop what they doing and respond.  Jessica highlighted the fact the biggest gain from productivitly as suggested by Alistair Gordon would be as simple as turning off email alerts and only allocating hourly or two hourly timeslots for dealing with emails.   For the full article see this weeks edition of BRW.
If you would like to learn more time saving strategies like this one don't miss our Time Management Workshop on 15th February 2011.  Find out more here.

Shelley Taylor-Smith's Personal Branding workshop is running tommorrow 9am -4.30pm at Technology Park Function Centre in Bentley.
7 CPD points for Real Estate Attendees.  We still have a handful of seats available for this workshop.  To book or find out more click here.

 

Motivation, Performance and Success expert Shelley Taylor-Smith is one of the World’s most renowed teachers, best-selling authors and presenters and she delivers it just as she is – honest, from the heart, down to earth, passionate and patriotic. Her inspirational message is living with conviction in life, both personally and professionally and how to create our own Champion Mindset with focus, self belief and attitude.

If you haven't seen 7 time world champion Shelley Taylor-Smith in action  - now is your chance.

Shelley is presenting her popular "Personal Branding' workshop on Tuesday 19th October at Technology Park Function Centre in Bentley WA.
During this one day workshop Shelley will teach you some simple techniques that will demonstrate how you communicate YOU and your brand and as a result have your clients clamouring for your business. You will learn and recognise the true value of establishing your own brand:

  Discover your brand attributes
  Learn what makes You, your product and your service different
  Identify your Champion assets
  Learn what value you promise that sells you (and it is not your product & services)
  Discover your “feature-benefit model” that you offer?
  Learn what your first impression is, that is your lasting impression
  Uncover the source of poor focus and how to overcome it
  Define a brand solution in search of your customer with a need
  Unearth the personal blocks that get in the way of you standing up and standing out and blast them to smitherines

Seats are limited. To find out more about this sensational workshop call us on 1300 855 417 or click here. 

A very interesting article in the August edition of 'In the Black' magazine posed the question of whether those people who live their life by setting and then trying to achieve their goals miss out on the random opportunities the chaotic world we live in presents us on our journey through life.   If you are like me you would of attended hundreds of workshops, seminars and lectures that repeatedly tell you that the practice of working towards set goals is essential for success in life, relationships and business.  

 Education and Psychology experts  Bright and Prior question this traditional view of goal setting by saying that their research indicates that goals only work best under 'controlled conditions' because you can't ignore the complex and unpredictable nature of the real world?  These experts believe that goals are best used to motivate us in the short term - perhaps on a day to day or monthly basis because any goals longer than this time frame is subject to the complexity and unexpected nature of life.  Who saw the GFC, 9/11, Swine Flu coming???  They believe that people who ridgidly work towards a long term goal  - not matter what-  may actually be doing themselves a dis- service as they close themselves off from unexpected opportunity because of their focus on the final prize.   

I like the idea of being open and ready for opportunity and  I think the most useful advice these guys have come up with is what they call the Luck Readiness Index (LRI)   - I'm not joking!  This index defines a set of characteristics people need to deal with in an uncertain world  - they include expecting failure, flexibility, optimism, risk-taking, persistence and best of all - expecting to get lucky.  Their research shows that people who are lucky actually expected to be lucky.!   

I had the pleasure of meeting with Julie Ormston last week to speak to her about her upcoming workshop - Women in Real Estate.
The first thing that impressed me about Julie and the workshop she has developed was her unbelievable attention to detail and her willingness to share with others her marketing plans, office procedures and tried and tested templates and systems.   If you are looking for some direction and focus or if you especially wish to overhaul your entire real estate business  - you will walk out of Julie's workshop with absolutely everything you need including a fully operational business and marketing strategy.  There are only 4 or 5 seats left for this workshop and we won't be running it again until the new year so don't miss the boat on this one.   (men don't be put off by the title - you are welcome too.!) To read more visit..http://www.mortonlearning.com.au/womeninrealestate.htm

We can't believe how quick the months are flying by this year - already working on what's on in August.  July workshops are pretty much booked out with a few seats remaining for Conflict Resolution on July 19.  Time Management workshop for July  is fully booked but we are running another one on the 2nd November so if you missed out bookings are now open for that workshop.  To view our full workshop calender follow this link.  http://www.mortonlearning.com.au/coursecalendar.htm

With August comes our first 'Women in Real Estate' workshop which of course is also open to men.  Last week I received a rather unusual phone call from an irate member of the public who felt I was discriminating women (of all things) by running a workshop that somehow made them 'different' to men in real estate  (still can't work that one out!!!).  We promptly explained to the irate caller that both men and women were welcome and that workshop was titlled Women in Real Estate because - yes the last time we checked women were different to men and they often do have different  committments to balance when running a business and a family.  We didn't see any harm in offering a workshop that addressed this.  Did I mention this caller was a woman??? Go figure???

Anyway enough of the venting, if you are looking for an interesting workshop about balancing work/life committments in the world of real estate then look no further than our workshop Women in Real Estate with the inspirational Julie Ormston!   We have limited seats  available for this workshop so book early to secure your spot.  http://www.mortonlearning.com.au/womeninrealestate.htm






centering 

Congratulations to Shelley Taylor-Smith on an outstanding Personal Branding workshop which was presented last Wednesday to a full house at Technology Park in Bentley.  The workshop attracted students from a wide range of industries who were all keen to hear the 7 time world champion talking about creating your own personal brand in any industry.   Shelley inspired the audience with her enthusasim, determination and life experiences.  Rated as one of our best workshops - for those of you who missed out we will be running it again on 19th October - those on our wait list have first option to seats for this workshop so book early to avoid disappointment.  More information can be found by following this link Personal Branding

The team at Morton Learning are excited to welcome Julie Ormston on board as our resident real estate trainer.  Julie brings with her a wealth of experience in business development and sales from within and outside of the real estate industry.  Julie actually practises what she preaches every day as she juggles family, business, community involvement and leisure time to create a lifestyle that is challenging yet at the same time financially rewarding and deeply satisfying.  Julie believes strongly that maintaining balance in your life and constantly striving to better yourself through training and professional development are the keys to maximising your achievements without burning out.    Julie will be presenting a 1 Day workshop  - Women in Real Estate (men can come too!!) on Wednesday 4th of August in Bentley.  To find out more about Julie and her 1 Day workshop - follow this link.Women in Real Estate