Social Media 101 for Business Professionals 
1 Day Workshop 
PERTH

Social media tools like Facebook, Twitter are fast becoming an essential business tool.  Many business owners are still trying to dymistify social media. Todays decision to either make it a good or bad thing will directly impact on their business in years to come.

Presented by  Paul Tonich  - director of Watch This Space and Altitude Real Estate in Western Australia  -this fascinating full day social media course de-mystifies the social media world, teaching you how you can effectively use all it has to offer in your personal and business communications.  The great news is you already have the skills required to effectively use tools like Facebook and be an expert social media marketer – this workshop will give you the mindset shift you require to embrace and use social media tools available in a fun, highly productive and intuitive way.  
    
Paul's workshop allows you to gain an understanding of the social media world. It will expose the various traps but also include many advantages this marketing vehicle offers.  All the information provided is based purely on campaigns Paul has personally been involved in and the results that have lead his small business being followed by over 25,000 people.

Consider this :
Social Media tools allow you to build and communicate with prospects and clients who are genuinely interested in you and your business.
Social Media tools allow you to leverage time and opportunity to achieve multiple goals at once.
Social Media tools allow you to add value to your business relationships without having to do any hard selling.
Research has shown the time put into Social Media marketing strategies has a greater return on investment (ROI) than traditional marketing strategies.
If you have ever used the internet - you have all the skills you need to use Social Media tools.
No money available for marketing? No problem - You can start your Social Media marketing strategy with $0.

Paul will explore and explain the following:
What is social media? Why it's important to your business
Platforms of participation. What are they? Why all the fuss?
Facebook - the essentials
Twitter - nurturing relationships 140 characters at a time
LinkedIn – Who’s on it?
Developing policies for social media engagement for you and your organisation
Listening to what the web is saying about you
Dealing with negative publicity
Social media culture
Conversations that shape brands
Social media optimisation
Messages that create interaction
Marketing opportunities
Creating awareness, likeability, trust and cash flow
The risks of participation

Social media is here to stay and whether you agree or dis-agree with the concept or fit with your business - you need to know what the fuss is all about!

This workshop will get you up to speed in 1 Day!

PERTH DATES:
Perth Dates   :    TBA
Venue :  Technology Park Function Centre, 2 Brodie Hall Drive, Bentley, Perth, WA
Duration: 9.00am - 4.30pm
Cost:      $350 including GST!
What's included:  Refreshments and light lunch 

 
To Speak to a Training Consultant about this workshop or to book this workshop for your team call 1300 855 417

Find out about all our workshops here 
 Full Course Calendar 2010