Social Media 101 for Business Professionals
1 Day Workshop
PERTH
Social media tools like Facebook, Twitter and Blogs are fast becoming an essential business tool. Whilst it may seem like a foreign language to the uninitiated tools like Facebook are having a massive impact on the world we live in and the business environment we operate within. Social Media is here to stay and it's following is growing by the day. Facebook? Twitter? What is social media? Why it's important to your business
Presented by Social Media advocate and Director of Altitude Real Estate in Western Australia - Paul Tonich, -this fascinating full day social media course de-mystifies the social media world, teaching you how you can effectively use all it has to offer in your personal and business communications. The great news is you already have the skills required to effectively use tools like Facebook and be an expert social media marketer – this workshop will give you the mindset shift you require to embrace and use social media tools available in a fun, highly productive and intuitive way. Paul will teach you:
Platforms of participation. What are they? Why all the fuss?
What is a blog and why it's essential to any social media strategy
Blogging basics. Getting started
Facebook - the essentials
Facebook and your business
Twitter - nurturing relationships 140 characters at a time
Developing policies for social media engagement in your organisation
Listening to what the web is saying about your company
Shaping the unshapable conversation
Dealing with negative publicity
Social media culture
Conversations that shape brands
Inbound versus outbound marketing
Responding to negative comments
Social media optimisation
Messages that create interaction
Strategic transparency
Team and community engagement
DOWNLOAD THE FULL BROCHURE
PERTH DATES:
Perth Dates : : Friday 19th November 2010; Friday 18th March 2011.
Venue : Technology Park Function Centre, 2 Brodie Hall Drive, Bentley, Perth, WA
Duration: 9.00am - 4.30pm
Cost: $385 including GST
What's included: Full Catering, Complimentary E-Book and Certificate of Completion.
CPD Points for Real Estate Attendees : 7 Points
To Speak to a Training Consultant about this workshop or to book this workshop for your team call 1300 855 417
Find out about all our workshops here
Full Course Calendar 2010


