Social Media 101 for Business Professionals 
1 Day Workshop 
PERTH

Social media tools like Facebook, Twitter and Blogs are fast becoming an essential business tool.  Whilst it may seem like a foreign language to the uninitiated tools like Facebook are having a massive impact on the world we live in and the business environment we operate within.  Social Media is here to stay and it's following is growing by the day.

Presented by Social Media advocate and Director of Altitude Real Estate in Western Australia  - Paul Tonich, -this fascinating full day social media course de-mystifies the social media world, teaching you how you can effectively use all it has to offer in your personal and business communications.  The great news is you already have the skills required to effectively use tools like Facebook and be an expert social media marketer – this workshop will give you the mindset shift you require to embrace and use social media tools available in a fun, highly productive and intuitive way.  Paul will teach you:
          

Facebook? Twitter? What is social media? Why it's important to your business 
Platforms of participation. What are they? Why all the fuss? 
What is a blog and why it's essential to any social media strategy 
Blogging basics. Getting started 
Facebook - the essentials 
Facebook and your business
Twitter - nurturing relationships 140 characters at a time 
Developing policies for social media engagement in your organisation 
Listening to what the web is saying about your company 
Shaping the unshapable conversation 
Dealing with negative publicity  
Social media culture 
Conversations that shape brands 
Inbound versus outbound marketing 
Responding to negative comments 
Social media optimisation 
Messages that create interaction
Strategic transparency     
Team and community engagement


DOWNLOAD THE FULL BROCHURE

PERTH DATES:
Perth Dates   :             : Friday 19th November 2010; Friday 18th March 2011.
Venue :  Technology Park Function Centre, 2 Brodie Hall Drive, Bentley, Perth, WA
Duration: 9.00am - 4.30pm
Cost:      $385  including GST
What's included:  Full Catering, Complimentary E-Book and Certificate of Completion.
CPD Points for Real Estate Attendees : 7 Points
 
To Speak to a Training Consultant about this workshop or to book this workshop for your team call 1300 855 417

Find out about all our workshops here 
 Full Course Calendar 2010